Delta Airline X American Express TVC

Gimmick House has team up with Digitas, in a joint promotion between two giant corporates, Delta Airline and American Express. This campaign was launched in Japan and the target audiences were the passengers of Delta Airline.

The campaign was a huge success and a lot of positive feed-backs of the TVC were received. Gimmick House is proud to present some of the making of photos.

In order to create the beach resort’s atmosphere, the crew traveled around Hong Kong to different locations , using creative props and shooting angles to give the audience a trip to the Hawaii with the magic of video camera.

For the infinity pool scene, the crew went all the way to a private apartment that located in Sai Keung just to produce that particular shot. It was chilly Novemeber morning, all of us felt sorry for the talents that have to stay in the pool and pretend they are enjoying the summer….thumbs up for these professionals!!

During the dinner, when every shots have been taken and it has been called a official wrap up, both of the talents are definetly enjoying their peacful moment of rest