BMW Individual 7 Series Composition Inspired By Steinway & Sons

Passion for Perfection

Objective

In order to create public awareness among the society as well as provide an exclusive experience to VIPs and guests, BMW and Steinway & Sons join together to create a very special and unique launch event of their BMW Individual 7 Series Steinway & Sons Limited Edition. The event took place in the BMW Wan Chai showroom.

Ideas

Passion in Perfection, the core element that BMW and Steinway & Sons share, is also the main catalyst that facilitated the birth of the BMW Individual 7 Series Limited Edition. Luxury, Uniqueness, Perfection; these are the key elements that lay beneath this joint cooperation, which have been adapted well in this exclusive press event.

To emphasize the inspiration from the Black and White piano keys, the venue was decorated with these two simple, yet classy colors with fine golden stripe as a touch up to represent Steinway & Sons. By using black and white, it can amplify the elegance of BMW as well as to align with the brand’s various events around the globe.

 

Challenges and Achievement

“How to transform the showroom with limited space, into a concert hall which provide an exclusive experience to guests?” was one of the main obstacles encountered.

The event was presented by the famous pianist and composer Mr Chiu Tsang Hei (趙增熹先生) and award-winning pianist Miss Wong Wai Yuen (黃蔚園小姐) to perform duet using the Steinway & Sons piano on the stage, the elegance and perfection in both companies had been emphasized flawlessly. This successful press event had received great complements among media channels.