Show Luo @ Macau !
Gimmick House was ask to promote Show Luo ’s concert in Macau. The goal was to attract Hong Kong people to go watch the concert of this popular Taiwanese singer.
The challenge we gave ourselves was to use minimum time to brainstorm great ideas so we could execute as soon as possible. Thanks to our marketing and creative team, we came up with various ideas we could do with the budget.
We used many sources such as ELLE MAN, Next Media, Sudden Weekly, TAO magazine, Facebook, YouTube and etc. Not only places to put the advertisement, we also make use of forums to post the latest update about the concert and make countdowns. The more visible advertisement we have made was the bus and taxi wrapping, bus shelter advertisement, office & shopping mall lift digital panel.
Except the printed advertisements, we also created a promotion video for this concert. The results were very positive; we could see the likes and sharing keep increasing.
