Rainie Yang @ Macau !
The very famous Taiwanese artist Rainie Yang came to Macau to held her concert. Gimmick House was asked to do the promotional work for this concert in Hong Kong. Our task was to make more visibility for this concert in Hong Kong to attract people to enjoy this concert in Macau.
In a short time we have been brainstorming how we could make maximum use of the budget. We came up with various ideas, which we have executed as well.
The ideas were very diverse; we didn’t only focus on printed media but also on online advertisement like using Facebook and forums. For example, we created some “like and sharing games”. The results were very positive; we received many likes and a lot of people were playing the game.
We didn’t only focus on big advertisement to announce this concert, we also think of smaller but not less important advertisement such as banner ads in apps like Openrice and MyTV.
We also contacted Rainie Yang’s fan club to support. They helped us with sharing our advertisements. In return, we could also give them the latest update about Rainie Yang’s concert.
