Lab Made Opening Event Objective Lab Made had been providing nitrogen ice cream since 2012. On Aug 18, 2013, the second shop was opened in TST. The mission of GH when creating this event was to extend Lab Made ‘s popularity, raise the public’s attention for this new shop, and introduce Made’s natural high-quality product. And the free sample promotion tactic not only successfully invited lots of people to have a taste of the product, but also generated buzz in a short time. Moreover, it led lots people to Lab Made’s Facebook page. In order to attract more costumers to try Lab Made’s product and raise awareness for this opening event, we ask people to Check In on Lab Made’s Facebook to claim for free tofu flavor ice creams. Some of the impressive feature about the backdrop was that the 3D logo was decorated with led light, and we also added smoking effect to emphasize on the product feature – liquid nitrogen.