Hong Kong Tramways 110th Anniversary Press Conference Objective Hong Kong Tramways is the earliest public transportation serves in Hong Kong. Is runs on Hong Kong Island between Shau Kei Wan and Kennedy Town, with a branch circulating Happy Valley. Trams is not only a public transportation, it is also one of the Hong Kong signature to attract tourist when they arrive here. It also the cheapest travel trip to travel around Hong Kong Island. Ideas Carry out culture and life stories is the tagline is this event. The concept behind is bring out the history and different story in our city. Since tram have been service over 110 years. We could like to bring out the human touch and linkage between the tram and people. Achievement The Number 110 tram was special reserve for this event. The outlook of the tram is wrapping with a 110th anniversary design and display on the event launch. That is a great attraction for the press media to take photo shooting. The event is a great success and the Number 110 tram will be out on street service for a year time. Challenges Research a suitable image to represent the Hong Kong style and human touch feel. To create a concept on how the tram in fitting on our lifestyle by using a reflective material to bring up the taste. Those are the main challenges to make this champing to be success.