Summer Activation Objective SWATCH would promote a new product for the summer season. Swatch wanted to carry out a promotion roadshow in popular spot of Hong Kong to raise product awareness and increase shop traffic. The objective of this promotion event was to create viral effects among public and social networks. By carrying out promotion around the targeted shop area, general public and potential customers awareness of these shops was raised, hence the traffic of these shops was aimed to be increased. Idea We designed an electricity loop backdrop, and bright color and ocean theme were adopted to echo with the feature of the new product. By inviting the public to play the game on the backdrop, we attracted passerby’s attention for the roadshow so as to lead them to know about and try the new product. Achievement We had successfully generated buzz on the day with lots audience actively taking part in the events. Sales were increased so as the product awareness. Challenge The challenge was to keep electricity loop work normally so that the passerbys can enjoy playing the game. Another challenge was how to ensure the safety of the audiences and reduce the inconvenience that might influence the area nearby, since the roadshow was conducted in Mong Kok and Causeway Bay.