Spring Activation Objective SWATCH launched a brand new product for the spring season. Adopting and utilizing the new product and its marketing materials for promotion so as to reinforce brand and shops images. The ultimate goal for this promotion event was to create viral effects among public and social networks. By carrying out promotion around the targeted shop area, general public and potential customers awareness of these shops would be raised, hence the traffic of these shops was aimed to be increased. Idea We hoped to bring the swatch shop out to the Truck for promotional use. We had wrapped the truck into a colorful sweet candy look and promoters were dressed like chiefs to draw target audience’s attention. During the event, audiences could play games as well as tried on the new Swatch watch. Challenge The challenge was to ensure the secure parking for the truck so that the event would run smoothly. Another challenge was how to ensure the safety of the audiences and reduce the inconvenience that might influence the area nearby. Achievement We successfully created a big noise on the day with lots audience actively toking part in the events. Sales were increased as well as the brand awareness.