Principal Hong Kong As a member of the FORTUNE 500, Principal managed assets over US$655.5 billion for 22 million customers all over the world, providing ward-winning funds and investment products to business, individuals and institutional investors. To communicate with their customers, their digital channel becomes more significant day by day. Therefore, along with the re-brand campaign, Principal Hong Kong has launched a brand new, fully responsive design website to service their customer with customer-centric user experience and functionality that assist their customer to manage their wealth. To enhance and provide a customer-centric user experience to the customer, we are continuing re-designing the website layout and functions. We are not only focused on providing creative design but also make sure new function can ease the operation process and support the daily operation of the administrators in the content management system Voice of Customer is our guidance to greatness.