JOS – Jardine One Solution For a digital platform such us a website, UX/UI and content are the heart and soul which driven the user experience of the visitors. Yet, you shall always review these items throughout time because your visitors changed their preferences and behaviour over time too. For the JOS corporate website, with the information collected through research and usability testing, new UX/UI and new content strategies are developed to level up the overall experience of this digital platform. To enhance the user experience, we are continuing re-designing the website, creating new section such as Thought Leaders with content wanted from our visitors, and enhancing the back bone to the system for better SEO SEM results. The evolution process is on-going and matching with visitors expectation.